Is there a problem with pitching healthtech startups?
Wondering which industries are on the rise, post-COVID?It turns out, Life Sciences and Cybersecurity are on the rise.Why? Because more people are spending time online, both for business and pleasure. Naturally, more time spent online, means more opportunities for scammers.More specifically
- banks blame a 238% rise in cyberattacks
- 80% of firms saw an increase in cyberattacks
- Phishing attempts rose 600% since February
- Ransomware rose 148% in March alone
- Cloud-based attacks rose a whopping 630% between Jan-April 2020
All as a result of COVID-19...Startups with a few years of experience under their belts have a HUGE advantage, while some bold new businesses can also leverage newly discovered facts and get ahead.
This is because:
- Demand is naturally at an all-time high
- New problems call for new solutions, which they can provide
- Their experience will set them apart from the pack, allowing them to close more deals
Some Healthtech and Biotech startups are inspiring thousands with their newly found success. For example:
Moderna is finding new ways to discover and develop innovative drugs and vaccines for a better tomorrow.
OncoChain is integrating blockchain and AI to optimize their software and use the collected data to significantly improve patient care.
miiCARE is leveraging AI-based tech to help our elderly thrive with their remote medical needs, allowing them to have more independence and peace of mind.
COVID-19 seems to be just an example of how new obstacles give rise to technological and economical opportunities. Investors are starting to shift their interest into Life Sciences and Healthtech, as they see how they are changing lives for the better.
My point? Just as these trends create opportunities, they can create difficulties for startups as well. Many of these investors won't have a background in said field, so your pitch and presentation will have to work overtime!
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